Release Notes

Discover what's new from Samurai Seller.

feature

See which child ASINs to advertise in each parent

TL;DR: A new Child Efficiency page compares the child ASINs of each parent on profit per visit and per ad click over the last 7 days, and marks which ones to advertise and which to stop advertising.

Beta Features > Child Efficiency shows which children of a parent ASIN earn the most from each visit and each ad click. Beta Features is only switched on for some accounts.

  • All parents: one row per parent ASIN with its best child to advertise, profit per day, max profit margin, unit session %, profit per ad click, profit per session, and 7-day sessions and ad clicks.
  • One parent: click a parent to see its children. Each child gets an Ad pick: Best to advertise, OK to advertise, Don’t advertise or Too little traffic. Share of parent ad clicks shows where the parent’s ad clicks go today.
  • Where this parent’s ad clicks should go: a short summary above the table, for example “2 child ASINs are the best to advertise and they get 18% of this parent’s ad clicks. 41% of ad clicks go to 3 child ASINs marked Don’t advertise.”
  • Search: type a parent ASIN, a child ASIN or a product name in the parent search to go straight to that parent.

How to try it:

  1. Open Beta Features > Child Efficiency.
  2. Click a parent ASIN in the table, or type one in the parent search.
  3. Read Where this parent’s ad clicks should go, then click Share of parent ad clicks to see which children get most of the clicks.

How the Ad pick is decided

Each child is compared with the other children of the same parent:

  • Best to advertise: profit per session within 75% of the best child in the family, max profit margin 25% or more, and unit session % at least 90% of the parent’s.
  • Don’t advertise: loses money per session, or max profit margin under 15%.
  • Too little traffic: under 100 sessions in the 7 days.
  • OK to advertise: everything else.

A child with few sessions is ranked as if it had 300 more sessions at the family’s average, so a few lucky sales do not put it at the top. Max profit margin is (net profit + ad spend) ÷ sales: the margin the child would have if ads cost nothing. The i button next to the page title explains every column.

Which 7 days

The page uses the newest 7 days that have Sales & Traffic data. Amazon sends that data 1 to 2 days late, so the window usually ends a day or two before today. The dates are shown above the cards.

feature

See what Amazon reimbursed you, and what it still owes

TL;DR: A new Reimbursements page shows what Amazon paid you back over the last 18 months, by reason, product and month, and lists the lost and damaged units it still owes you with the days left to claim them.

Amazon pays you back when it loses or damages your inventory, or refunds a customer whose return never arrives. Until now you had to dig through Seller Central reports to see how much, and for which products. Reimbursements in the sidebar now shows it. The page is rolling out to US, Canada, Mexico and Brazil stores a few at a time, so it may not be in your sidebar yet.

Paid shows what Amazon approved:

  • Six tiles: net reimbursed, reimbursed, reversed, units paid in cash, units replaced with inventory instead of cash, and the share of the money that came through a support case.
  • By reason: customer returns, customer service, inbound, warehouse lost, warehouse damaged and other. When Amazon takes a payment back, the reversal is shown under the reason it was originally paid for.
  • By product and month: one row per SKU and one column per month, with totals. Switch between amount, cash units and replacement units.
  • Filters: the last 3, 6 or 12 months or all history, a reason filter, and a search by SKU, ASIN or FNSKU.

Unreimbursed lists lost and damaged units at Amazon’s fulfillment centers that Amazon has not found or paid for:

  • Claimable: lost units you can file a claim for, with the days left in Amazon’s 60-day window and a tile for the closest deadline.
  • Waiting on Amazon: units Amazon normally reimburses on its own within 60 days.
  • Expired: units past the 60-day window.
  • An estimated value for each, from what Amazon last paid per unit for that product, or the product cost you entered when Amazon has never paid for it.
  • FNSKU and Transaction ID for each unit, which is what Seller Central asks for when you file. Samurai does not file claims for you.

Data refreshes every night.

How to try it:

  1. Click Reimbursements in the sidebar.
  2. On Paid, hover any red amount in By product and month to see what was reimbursed and what was reversed that month.
  3. Click Unreimbursed. Claimable lists the units you can still file for, the closest deadline first.

Reimbursements, Paid tab: the tiles and By reason for the last 12 months, hovering a red amount in By product and month to show what was reimbursed and reversed, switching the table to Cash units, then searching CITR to narrow every figure to those products

Reimbursements: clicking Unreimbursed opens Claimable with units owed, estimated value and the closest deadline, hovering an estimated value to see where it comes from, then opening Waiting on Amazon and Expired

Why a month can be negative

When Amazon finds a unit it already paid you for, or swaps a cash payment for replacement inventory, it reverses the payment. Reversals count in the month they happen. A month with large reversals can come out below zero. Hover any amount in the product table to see what was reimbursed and what was reversed that month.

Months follow the approval date

A reimbursement lands in the month Amazon approved it, in your store’s time zone. Amazon pays it out a little later, so a month here can differ slightly from your Amazon payments.

How fresh the Unreimbursed tab is

New lost and damaged units appear the night after Amazon records them. Amazon keeps updating how many units it has since found or paid for, sometimes months later, and those counts refresh once a week.

Reimbursements are not part of profit

The amounts on this page are not added to profit, margin or ROI on the Dashboard or in the Daily Tables.

improvement

Amazon fees now show what Amazon actually charged

TL;DR: Fees now show what Amazon actually charged once it posts, and a dot next to the fee total tells you which figures are still estimated.

FBA Fees, Referral Fees, Closing Fees and the fee total used to be estimates we calculated from Amazon’s fee reports. Now each one uses the fee Amazon actually charged as soon as Amazon reports it, and our estimate only until then. Profit, margin and ROI move with them. Sales, orders and units do not change.

How to tell real from estimated:

  • The dot before the fee total. You’ll find it on FBA & Commission Fees on the Dashboard and Total Fees in the Daily Tables. Filled means real, half-filled means part real and part estimated, hollow means estimated. Hover or tap it to see the split, for example “93% real · $41,850 real + $3,150 estimated”.
  • Dashboard range tiles end with a line like “Fees 93% real”. Its tooltip lists the dates that still include estimates.
  • Daily Tables totals read like “Fees 91% real · estimates in Sep 25 – Oct 9”.
  • Dashboard graphs draw the fee and profit lines dotted over the recent days whose fees are partly estimated.

Past days may move a little. Real fees replace estimates as they post, and the fee total now counts fees it used to leave out (listed in the full note), so some months come out higher than before. On Canadian stores, the fees Amazon charges include GST/HST, so real fees run a few percent above the old estimates.

Renamed: the “Estimated Fees” column group is now “Fees”, and the “FBA Pick & Pack Fee” line in the profit breakdown is now “FBA & Other Fees”, because it now holds every per-product fee besides referral and closing.

How to check:

  1. Open Dashboard.
  2. Hover the line like Fees 93% real at the bottom of a range tile to see the real and estimated amounts and the dates still estimated.
  3. Hover a product’s FBA & Commission Fees in the table to see its split.

Dashboard: hovering Fees 35% real on the Yesterday tile shows the real and estimated amounts and that Oct 12 is still estimated, then Fees 96% real on Last 30 days shows estimates in Sep 29 to Oct 12, then hovering a product’s FBA & Commission Fees shows its fee breakdown ending in 85% real

What “real” means

A real fee is the amount Amazon charged you, taken from the transactions in your Amazon payments data. An estimate is what we expect Amazon to charge, worked out from the fee rates in Amazon’s fee reports and the units you sold. Estimates are usually close, but they can’t see a price change the fee reports haven’t caught up with, or the extra fees listed below.

Why the last few days are still estimated

Amazon doesn’t report a fee when the customer orders. It reports it when the charge posts, which for most orders is around shipment. Until then there is nothing real to show, so those units carry our estimate.

Amazon also files each charge under the date it posted, not the date of the order. We move each charge back to the day the order was placed, so a day’s fees line up with that day’s sales and units. The catch is that a day’s fees keep arriving after the day is over. Measured across several stores, this is the share of a day’s units whose fees Amazon had posted:

Days after the order Units with fees posted
Same day about 40% on most stores
1 day about 80%
2 days about 90%
7 days 98% or more on most stores
14 days 98% or more

A posted charge then takes up to 48 hours to reach us, so today and yesterday are mostly estimated. Each unit whose fee has posted shows the real fee, and each unit still waiting shows the estimate.

No Amazon source reports real fees by order date any sooner. Every source of charged fees is dated by when the charge posted, and Amazon’s own per-order fee figures that arrive sooner are calculated from its rate card, so they are estimates too.

When a day becomes final

From the 15th day after a date, once at least 95% of the store’s units around that date have posted, that day shows real fees only. The few units that never post are usually cancelled orders, so no estimate is left standing in for them. Periods with no Amazon payments data keep their estimates.

What else is now counted in fees

The fee total now includes every per-product fee Amazon charges, not just referral, closing and FBA fees:

  • Multi-Channel Fulfillment fees
  • return processing fees and return labels
  • grading and inbound defect fees
  • POA fees
  • the sales tax collection fee
  • other per-product fees Amazon posts
  • shipping and gift-wrap chargebacks, net of what the buyer paid for them

Account-level fees, such as the subscription fee, deals, coupons, removals and inbound shipping, stay out of per-product figures. Storage stays in its own Estimated Storage Fees column.

fix

US and Canada stores no longer see VAT in the Sales tooltip

TL;DR: Hovering a Sales figure on a US or Canada store now says Sales Tax instead of VAT, because that is the tax Amazon collects there.

Hover a product’s Sales on the dashboard and the tooltip breaks the price down with and without tax. On US and Canada stores it called that tax VAT. The amount was always the sales tax Amazon collects on your orders. Only the word was wrong.

  • US and Canada stores now read “Sales Tax”, for example “Average Sales Tax per Unit”.
  • Stores in other marketplaces, such as the UK and Germany, still read “VAT”.
  • Combined views that mix both read “Tax”.

No figures changed. Sales, Net Sales and profit never included this tax.

How to check:

  1. Open Dashboard on a US or Canada store.
  2. Hover a product’s Sales in the table.
  3. The tooltip ends with Average Sales Tax per Unit.

Dashboard on a US store: hovering the top product’s Sales opens a tooltip that says Sales Tax on every line, ending with Average Sales Tax per Unit, then the same on a third product

deprecation feature improvement fix

The Automator is gone, and custom date ranges compare like any other range

TL;DR: The Automator is removed, custom date ranges now work with Show Previous and Previous Year and gain four calendar presets, and Totals by month and by week reach back to your first day of data.

Removed: the Automator

Since October 2 the Automator is no longer in the app, and everything that opened or controlled it is gone:

  • Automator - Target View and Automator - Campaign View are no longer in the sidebar. The group they were in is now called Optimization.
  • Bid Optimizer + is gone. Only some accounts had it.
  • The Store button with the bolt icon next to the Dashboard date picker is gone. It set a store-wide TACOS target, and members with edit access saw it.
  • The Automation column is gone from the Dashboard table. It was on by default, and saved column layouts that include it now skip it without an error.
  • Adjust cumulative budget is gone from Analytics > Campaigns. The ATM Managed fields on Campaigns and Targets and Automation Status on Keyword Extractor are gone too, and saved filters that used them are cleared.

What to use instead: Bid Optimizer, Restore Bids and Task List are still under Optimization and work as before.

The Dashboard with no Store button next to the date picker, then the Optimization group in the sidebar opened to show Bid Optimizer, Restore Bids and Task List

Custom ranges compare like any other range, and four new presets

  • Show Previous works on custom ranges, including ranges that start more than 90 days ago. It used to disappear, or switch itself off.
  • Compare to Previous Year works on custom ranges, on the summary cards and in the table.
  • Profit Per Day on a custom range divides by the number of days in your range.
  • The graph’s comparison line covers the same number of days as your custom range.
  • This year, This quarter, Last quarter and Last year are new in the date range menu. This year and This quarter run to yesterday. Last quarter and Last year are the full calendar periods.
  • A preset moves with the calendar. A saved view or a link set to This quarter opens on the current quarter, not the one you saved it in. Show Previous compares This year and Last year with the same days a year earlier, and This quarter and Last quarter with the quarter before.

The new presets are also in the date menus on Changelog > Asin Changes and Image Change Performance.

How to try it:

  1. Open Dashboard.
  2. Open the date range menu and pick Last quarter.
  3. Turn on Show Previous.
  4. In Compare to, pick Previous Year.

Picking Last quarter in the Dashboard’s date range menu, turning on Show Previous so the summary cards show their change against the quarter before, then switching Compare to Previous Year

Totals by month and by week go back to your first day of data

Totals by month used to stop at 24 months and Totals by week at 12 weeks. Both now reach back to the first day we have data for your store, so you can compare this month or this week with any earlier one. They load when you open them.

How to try it:

  1. Open Dashboard.
  2. Click the Totals by month icon in the row of icons next to the Dashboard heading.
  3. Scroll to the earliest month.
  4. Do the same with Totals by week.

Both are unavailable in the Product Line and Category views.

Opening Totals by month and scrolling back to 2022, then Totals by week scrolled back across several years

Access & Sharing shows who can change what

These changes are on Organization > Access & Sharing, which members with full access see.

  • The organization owner is marked with an Owner badge.
  • Controls you can’t use are greyed out, with the reason on hover. For example, the Finance checkbox on a member’s page says “Set by Samurai support”.
  • Saving a member’s access no longer clears their Finance or Purchase Orders access.
  • Members with view-only access see edit controls greyed out across the app. This includes + New tracker in Listing Guard, the switches in Reviews, and the edit controls on COGS, Additional Costs, Inventory, Product Settings, Bid Optimizer, Restore Bids and Reorders. They can still see everything.

How to try it:

  1. Open Organization > Access & Sharing.
  2. Find the Owner badge in the member list.
  3. Click the pencil on a member’s row and hover the greyed-out Finance checkbox to read why.

Opening Organization > Access & Sharing from the sidebar, pointing at the Owner badge, clicking the pencil on a member’s row, then hovering the greyed-out Finance checkbox to read why it can’t be changed

Freight Processes: a With Vendor page and a clearer PO Differences (Beta)

Freight Processes is in the Beta Features group, which is only switched on for some accounts.

  • With Vendor is a new page. It lists every open purchase order line whose units are still at the supplier, grouped by PO. The freight team’s fields, such as production countdown, inspection dates, notes, status and Approved by Qual, are edited in the table.
    • Open and Closed tabs. Closed POs stay listed for 60 days.
    • Pick SKU for lines QuickBooks sent without a SKU.
    • Shipped Other Ways records units that left without a container.
    • Export CSV.
    • Container links open that container.
  • Purchase Orders Diff is now PO Differences, with Changes and Seen Changes tabs.
    • A Why column says what changed, such as “Quantity changed” or “Item removed”.
    • Accepted changes stay under Seen Changes for 30 days.
    • Fee lines such as a color box proofing fee no longer show up as new items.
  • Containers match the freight sheet: DS#, FROM, TO, SKU, ASIN, Tier, quantity sent, pick-up, appointment and warehouse request dates.
    • Imports use the same headers, and Download template gives you an empty file.
    • Container details group items by tier.
  • Finance Purchase Orders and Purchase Orders Freight list the newest PO first. Search covers PO# and ASIN, and Status in the filters replaces the PO status menu.

How to try it:

  1. Open Beta Features > Freight Processes > With Vendor.
  2. Switch between Open and Closed.
  3. Open Purchase Orders Diff and check the Why column.

The With Vendor page with its summary cards, switching between Open and Closed, then Purchase Orders Diff showing PO Differences with the Why column

Master Catalog: edit in the table, product line list, and reasons for status changes (Beta)

Master Catalog is in the Beta Features group, which is only switched on for some accounts.

  • Edit cells in the table, once you’ve been given edit access to the catalog (see Who can edit below). Click Edit on All SKUs, then click a highlighted cell. Each change saves when you leave the cell.
    • Most columns are editable, including title, brand, category, product line, color, ASIN, FNSKU, UPC, status, country, supplier, MOQ, lead time, unit cost, HTS codes and dimensions.
    • Status changes now happen in Edit mode only.
  • A Product Line List tab holds your product lines, with Add Product Line and Import CSV. The product line menus offer only this list.
  • Discontinuing a SKU, or bringing one back to Active, asks for a reason. The reason is recorded for every SKU the change touches.
  • Slack alerts when a SKU moves to Discontinued or Will Be Discontinued. Click Settings Config at the top of Master Catalog, open the Notifications tab, and add a channel.
  • The product drawer shows Item Number and UPC.
  • Delete All is removed from All SKUs.
  • Saving a unit cost no longer clears the HTS codes, and saving HTS codes no longer clears the unit cost.
  • Who can edit: everyone starts as Read only in the catalog, including the account owner, and read-only members don’t see the Edit button. A member with Finance access, which Samurai support sets, can give another member edit access under Organization > Permissions > Master Catalog: Partial edit for chosen columns, or Full edit for all of them plus adding, importing and deleting SKUs. Nobody can change their own access there, and only Samurai support can change the owner’s. This page replaces Finance Access.

How to try it:

  1. Ask a member with Finance access to give you Full edit under Organization > Permissions > Master Catalog. If you’re the owner, ask Samurai support.
  2. Open Beta Features > Master Catalog.
  3. Click Edit on All SKUs.
  4. Click a highlighted cell, change it, and click away.

Opening Beta Features > Master Catalog from the sidebar, clicking Edit on All SKUs so the editable cells turn orange, changing a SKU’s unit cost and clicking away so it saves, then setting its Amazon US Status to Discontinued, which asks for a reason before it saves

Improved

  • Avg Sale Price Per Unit is a new figure: sales divided by units, with the previous-period and last-year change. Find it under More on any summary card, in the Sales group.
  • Product images prefer your own listing’s main image over Amazon’s catalog image. Stores switch over gradually as their listings are checked each week.
  • Subscribe & Save draws its last 5 days dotted on the graph instead of 3, since Amazon takes that long to settle the numbers.
  • Sign-up asks for your first and last name. Signing in with Amazon fills them in for you.
  • Custom Dashboards (limited preview, only accounts with it turned on): Saved Filters are shared with everyone on the account. A colleague’s filter that a dashboard uses opens read-only, and saving over it makes your own copy. Members with view-only access can’t create, edit or delete dashboards or save a layout.
  • Domestic Shipments (Beta Features):
    • The suggestion is now capped at your total US stock rather than warehouse stock. The warehouse cap introduced on September 18 brought almost every suggestion to zero.
    • The velocity columns show units per day.
    • Column headers explain themselves on hover.
    • New drafts default to 5 minimum days to send.

Fixed

  • A page that failed to load no longer stays blank. It resets itself and says “This page failed to load, so it was reset.” A saved filter that no longer works is cleared with “The filter on this page was invalid, so it was reset.” This covers the Dashboard, Analytics, Campaign Management, Optimization and the Freight pages.
  • Containers: “Finalize failed” now says why.
  • Domestic Shipments: a draft with a reference already in use now says so.
feature improvement fix

Domestic Shipments shows the numbers behind a suggestion

TL;DR: Shipment lines now carry what a product sold over seven windows and two days-of-stock figures, suggestions are capped at what the warehouse can send, and the product catalog picks up Amazon's size tier and per-unit FBA fee.

A draft told you how much to ship. It did not tell you why. Now it does. Domestic Shipments is in the Beta Features group, which is only switched on for some accounts.

  • Every product shows what it sold over 1, 3, 7, 14, 30, 60 and 90 days, so you can see the trend behind a suggestion instead of only its result.
  • The suggestion follows the window you picked. Build a draft on 60-day velocity and every figure uses it, including the panel that opens when you click a product. That panel used to answer with the weighted blend regardless.
  • Two new days-of-stock columns. Total US DOS is everything you hold in the country. Pipeline DOS is what Amazon keeps selling with no further action from you.
  • A draft cannot suggest more than the warehouse holds. Stock already at Amazon is not something a truck can collect.
  • Special Cases is a tab you can open. Products that sold nothing in ninety days and have nothing sellable at Amazon never reach a draft on their own. Add the ones that should ship.

How to try it:

  1. Open Beta Features > Domestic Shipments and open a draft created on or after September 18.
  2. Scroll the table right to TOTAL US DOS and PIPELINE DOS, then on to the 1 DAYS to 90 DAYS columns.
  3. Click a product to open SKU Detail. The Velocity — units/day cards show every window, and the line under them names the window the draft was built on.
  4. Open the Special Cases tab and click Add to draft on a product that should ship.

Domestic Shipments: a draft’s Total US DOS, Pipeline DOS and New DOS columns under the Cross Dock and In China notice, scrolling right to the 1 to 90 days columns, opening SKU Detail on the seven velocity cards and the line naming the 60-day window, then adding a product from Special Cases to the draft

Elsewhere:

  • The product catalog shows Amazon’s size tier, and the FBA fee column is now the per-unit fee rather than the period total. Settings gained three costing-sheet rates, and the edit wizard lets several SKUs share one ASIN.
  • The Build wizard asks before removing a draft container.
  • Sales and traffic figures settle more accurately near the present, and same-date snapshots no longer pick the wrong file.

Dashes in the velocity columns

Drafts created before today show a dash rather than a zero there: the figures were never recorded for those lines, and a zero would make a product that sells perfectly well look dead. New drafts show real numbers.

Cross Dock and In China are not counted yet

Samurai has no source for either, so both read as zero and the page says so above the table. Total US DOS and Pipeline DOS are understated for any product holding stock there. Wiring them in is its own piece of work.

improvement fix

Presets remember the whole table

TL;DR: A preset now brings back your date range, grouping and row count along with the columns, filters and sort, and two of your presets can no longer share a name.

Saving a preset captured the whole table. Applying one only put back some of it. That is fixed.

  • Your date range comes back. Pick 1 January to 31 March, save a preset, and that is the range you get when you apply it. Custom ranges also survive a page reload now, and they travel in a link you paste to someone else.
  • Grouping, row count and the selected tile come back too. A preset saved on the product line view applies as the product line view, not as SKU.
  • Applying one preset no longer leaves the last one’s filter behind. Every setting a preset owns is set when you apply it. Anything the preset did not save goes back to the page default instead of holding onto whatever was on screen.
  • Two presets cannot share a name. Saving or renaming to a name you have already used on that page tells you so, and the box stays open with what you typed in it.

How to try it:

  1. Open Dashboard, pick a date range in the date picker, and switch the table to Product Line.
  2. Click Save next to Presets, type a name and click Add Preset.
  3. Switch the table to another view, such as Parent ASIN, and pick a different date range.
  4. Open Presets and click the one you saved. The date range and the Product Line view come back.
  5. Click Save, pick Save as new preset and type the same name. The box shows You already have a preset with that name! and keeps what you typed.

Dashboard: saving Last 3 days on the Product Line view as a preset, switching to Parent ASIN and Last 7 days, applying the preset to bring both back, then saving a second preset with the same name and getting “You already have a preset with that name!”

Presets saved before today

They still work. They just never recorded a date range, a grouping or a row count, so applying one sets those three back to the page default rather than leaving them alone. Set the table up the way you want it and hit Save to store the full setup.

Older presets now follow you between accounts

Presets saved before the switch to personal presets were pinned to the one account you saved them on. They are not any more. If you had the same preset saved on two accounts, you will see both, and the newer one has a number after its name so you can tell them apart. Rename or delete whichever you do not want.

feature improvement

Presets are yours alone

TL;DR: The presets dropdown now shows only your own saved table setups, and you can rename them, overwrite them, and keep as many as you like.

The presets dropdown used to list every preset saved by anyone with access to the account, grouped under names you did not choose. Now it lists yours, and nothing else.

  • Save as many as you want, and name them. “Demo”, “Training”, “COGS Analysis”: each one stores the columns, filters, sort and date range the table is showing.
  • Rename a preset with the pencil icon next to it. That is new. Until now you could only rename the group a preset sat in.
  • Overwrite or save as new. Hit Save and pick which one you meant.
  • Save works with no filters applied. A preset that only changes which columns are visible is a preset, and the Save button no longer greys out on you.
  • Your presets follow you between accounts. Save one on the dashboard for one account and it is there on the next.

How to try it:

  1. Open Dashboard and change which columns are showing with Columns. Leave the filters empty.
  2. Click Save next to Presets, type a name and click Add Preset.
  3. Open Presets. Only your own presets are listed, with no group headers.
  4. Click the pencil next to a preset, give it a new name and click Rename.
  5. Change a column, click Save, and pick Overwrite or Save as new preset.

Dashboard: picking columns and saving them as a preset named Test, opening Presets to rename it Test A with the pencil, then changing a column and overwriting Test A

Presets you cannot see any more

Presets never recorded who created them. To make them personal we had to assign each existing one an owner, and the best information available was the account it was attached to.

If you saved a preset while working in an account you do not own, it now belongs to that account’s owner and has dropped off your list. Nothing was deleted, but the fastest fix is to set the table up the way you had it and save it again under your own name.

What is gone

Preset groups. There is no group header in the dropdown, no group to pick when saving, and no group name next to the selected preset. Presets your teammates saved are no longer visible to you, and yours are no longer visible to them.

feature

Introducing release notes

TL;DR: See everything we ship in one place: the megaphone in the header opens a running log of releases, newest first.

Wondering what changed since your last login? Click the megaphone in the header.

  • The orange dot means something shipped since your last visit. It clears as soon as you open the notes.
  • Every entry starts with a one-line summary, so you can skim a release in seconds and keep reading only when it matters to you.
  • The last 90 days stay available. Scroll back to check when a change landed or what a release included.

How to try it:

  1. Click the megaphone in the header, next to Samurai AI.
  2. Scroll down the list. The newest release is at the top.
  3. Click Read the full note on a long entry, or See all releases at the bottom, to open the public page.

Dashboard: clicking the megaphone in the header, then scrolling the Release Notes modal from the newest release down to this one

How it works

The dot is per device. If you work from two computers, each one keeps its own seen-state. Read the notes on one and the other still shows the dot until you open it there too.

The modal covers the last 90 days. Anything older drops out of the in-app view, but it is not gone.

Everything lives on a public page. Click “See all releases” at the bottom of the modal, or the “Read the full note” link on entries like this one, to open the full history. Longer notes are trimmed in the modal and complete on the page. The page is shareable: send a teammate a link to a specific release and they land on exactly that entry.

Notes ship with the release they describe. They are written by the team that built the change, so there is no gap between a feature landing and hearing about it.

feature improvement fix

Request Amazon reviews from Samurai, and see what else moved after an image change

TL;DR: A new Reviews page sends Amazon's review request on your eligible orders for the ASINs you switch on, and image change analysis now also shows ad sales, net profit, placement mix and other changes from the same week.

Reviews: send Amazon’s review request without the clicking

The new Reviews page in the sidebar sends Amazon’s “Request a Review” message on your eligible orders, for the ASINs you choose. Nothing is sent until you switch an ASIN on.

  • Switch on per ASIN, or many at once. Child ASINs sit under their parent. Tick a parent to select all its children, then switch them on together.
  • Three numbers at the top: orders eligible now, requests sent in the selected period, and orders paused because their ASIN is switched off.
  • A chart of eligible orders against requests sent, daily or weekly, over the last 7, 30 or 90 days.
  • Oldest orders go first, so orders close to the end of Amazon’s request window are not missed.

Available on every account since 26 August. Before that, only a few pilot accounts had it.

How to use it:

  1. Click Reviews in the sidebar.
  2. Find a product with Filter by ASIN or title.
  3. Turn on its toggle in the Review requests column.
  4. Come back the next day and check Requests sent in the chart.

Reviews: filtering to one product family, switching on one child ASIN in the Review requests column, and the Eligible now and Paused tiles changing

Image changes: what else happened that week

Opening an image change under Changelog > Image Change Performance (or a change day under Changelog > Asin Changes) shows a before-and-after impact panel. It now answers more of the “was it the image?” question:

  • Every other change in the 7 days on either side of the image change, listed as Week -1 and Week +1, so a price or title change in the same week is in plain sight.
  • Ad spend and ad sales before and after, overall and for each of the top 20 keywords (up from 10).
  • Where your ads ran: the share of Top of Search, Rest of Search and Product pages for each keyword, before and after.
  • Gross Profit and Net Profit side by side. The figure labeled Profit was gross.
  • Your selling price is now tracked as a change in the change log.
  • Pick the period for the Image Change Performance list with the date range button. The range stays in the link you share.

Also: clicking an image change opens that change, not the latest one. Charts show a count badge where several changes landed on one day, instead of overlapping dots. Image change cells show only the images that changed.

How to try it:

  1. Open Changelog > Image Change Performance.
  2. Use the date range button to choose a period.
  3. Click a product’s image change to open its timeline.
  4. Click the change day to open Impact analysis.
  5. Scroll to the keywords and to Week -1 / Week +1.

Changelog > Image Change Performance: the change calendar and the image changes from the last 14 days, then the Impact analysis for one change, scrolling from the before and after images to the keyword placement mix and the changes from the same day, Week -1 and Week +1

Priority Tiers by Parent ASIN

Priority Tiers is now a group with two pages: By Child ASIN (the page you had) and the new By Parent ASIN, which ranks product families instead of single variations.

  • A family is tiered by its combined net profit per day. The list is ranked by the average per child, which you can change in the sort menu.
  • Days of stock use the whole family’s inventory and sales, not an average of its children.
  • Estimated payout per day is a new column on both pages, calculated the same way as on the Dashboard. It shows on wide screens.

How to try it:

  1. In the sidebar, open Priority Tiers.
  2. Click By Parent ASIN.
  3. Sort by Profit / day to see your strongest families first.
  4. Sort by Avg profit / child / day to spot families carried by one variation.

Opening Priority Tiers in the sidebar and clicking By Parent ASIN, pointing at the new est. payout / day column, then sorting by Profit / day and then by Avg profit / child / day

Dashboard: profit and stock figures you can rely on

  • Profit Per Day on custom date ranges showed the gross profit total for the whole range. It now shows net profit divided by the number of days, and Profit Per Unit is net too.
  • Parent ASIN graphs showed $0 profit for ranges of 90 days or less. They show the real figure.
  • Products with stock but no sales yet now appear in the ASIN view, with their name and image. A product sitting at your 3PL before its first sale used to be missing, or listed without a name.
  • 3PL stock no longer drops to zero when your warehouse sync fails. You keep the last known count, and a warning icon on the Tactical stock column headers says the sync is failing or how long ago it last ran.
  • The data status badge in the header only warns when your figures do not match Amazon’s. The usual few hours of Amazon report delay no longer sets it off.

How to check:

  1. Open Dashboard.
  2. Pick a custom date range and switch to the ASIN view.
  3. Add Profit Per Day from the column picker if it is not showing.
  4. Switch to the parent view and open a product’s graph.

Dashboard: picking This quarter as the date range and switching to the ASIN view, where a product with stock but no sales yet shows its name and image, pointing at Profit Per Day, hovering the warning icon on the Tactical Storage column header to read that the 3PL sync is failing, then switching to the Parent ASIN view, clicking a parent ASIN and opening the Graph with its Net Profit line

Daily Tables

Beta Features > Daily Tables shows per-product totals for any date range, built from your daily data, with the same column picker and date range button as the Dashboard. Beta Features is only switched on for some accounts.

  • Search by exact ASIN, or by SKU or title.
  • More than 80 columns to pick from, including inventory and days of stock, sales tax, operating costs, estimated payout and settled finance fees. Columns are grouped in the picker.
  • A totals row for the period, and your columns and date range are remembered.
  • Export Weekly CSV downloads the same products week by week, with your search and columns applied.

How to try it:

  1. Open Beta Features > Daily Tables.
  2. Pick a date range.
  3. Type an ASIN in the search box.
  4. Add or remove columns with the column picker, then click Export Weekly CSV.

Beta Features > Daily Tables: the totals row and per-SKU rows for a date range, then the column picker open on its Identity and Organic groups

Improved

  • Containers (Beta Features > Freight Processes) lists one row per container that expands into its SKU lines, with search, sorting and paging done across all containers, and exports to CSV.
  • Domestic Shipments (Beta Features) has a Freight view on approved cycles: the units to pull from Tactical Storage and send to FBA, with a units, SKUs and cartons summary and a CSV export. Cycle lines also export to CSV.
  • Reorder plans (Beta Features > Master Catalog) export their lines to CSV and can be deleted from the plan drawer or the plan page.
  • Freight pages explain what went wrong. Containers, Domestic Shipments and Purchase Orders Freight show a readable message when a save or build fails, instead of failing silently.
  • REST API keys in External Integrations let you pull P&L by brand and ASIN into your own tools, including the date the data is complete through. Keys expire after 90 days. Only users with API access see this section.
  • Search Query Performance (Analytics) shows Amazon Brand Analytics search query data for your brand, and the image change keywords show brand clicks and purchases. Pilot accounts only.
  • Re-authorize next to a connected store in Organization > Connections re-runs Amazon’s consent to grant new permissions without reconnecting. Your data and settings are not touched.
  • Product Title changes in the change log highlight the part that changed.
  • Renamed: Sellable Inventory is now Amazon Sellable Inventory, and the Tactical columns are Tactical Carton Stock Inventory Count and Tactical Unit Stock Inventory Count.

Fixed

  • Adding a new marketplace to an existing advertising connection did not connect it. It does now.
feature improvement fix deprecation

A week-over-week graph on the Dashboard, and six Priority Tiers from S to F

TL;DR: The Dashboard plots this week against last week by day, Priority Tiers now run S to F with a first sale date on every product, and four pages moved into a Beta Features group.

Product Catalog, Finance, Domestic Shipments and Freight moved to Beta Features

Since July 29, four items are gone from their old place in the sidebar:

  • Product Catalog, under Settings & Configuration.
  • Finance > Purchase Orders, which members with purchase order access saw.
  • Domestic Shipments, which members with purchase order access saw.
  • Freight process, which organizations with QuickBooks connected saw.

They moved into a new Beta Features group at the bottom of the sidebar, which is only switched on for some accounts. There, Product Catalog is rebuilt as Master Catalog.

Where to look: the Beta Features group at the bottom of the sidebar.

What to do: if you used these pages and don’t see Beta Features in your sidebar, contact support and we’ll switch it on for your account.

The group has grown since this release, so on an account with Beta Features you will see more pages in it than are listed here.

The sidebar today: Settings & Configuration with Ad Settings and Product Settings and no Product Catalog, then the Beta Features group, opening Master Catalog

Week-over-Week by Day on the Dashboard

A new graph on the Dashboard puts this week next to last week, Monday to Sunday, one point per day.

  • Pick Profit, Revenue or Units. Profit is net profit and Revenue is organic sales.
  • Week-to-date lines for both weeks, and four figures above the graph: WTD so far, Last wk, same point, Last wk full total and Pace vs last wk.
  • Show values prints the number at every point.
  • Follows your search, so you can compare one product or SKU week over week.

It is not available in the Product Line or Category views.

How to try it:

  1. Open Dashboard.
  2. In the row of icons next to the Dashboard heading, click the last one, Week-over-Week by Day.
  3. Switch between Profit, Revenue and Units.
  4. Turn on Show values.
  5. Search an ASIN to see that product alone.

Dashboard: opening Week-over-Week by Day, switching between Profit, Revenue and Units with Show values on, then searching one ASIN

Priority Tiers now run S, A, B, C, D and F

The tier letters moved on July 1, and a new D tier arrived on July 7. The profit bands are the same, except that the lowest one is now split in two:

Net profit per day Was Now
$1,000 or more S+ S
$300 to $999 S A
$100 to $299 A B
$35 to $99 B C
$0.01 to $34.99 F D
$0 or a loss F F

So a product that was an A last month is a B now without any change in profit. F now means the product is losing money.

The toolbar with the window, search, sort and export controls also stays at the top while you scroll.

The Tier column on the Dashboard still uses the earlier letters, S+ to C.

How to try it:

  1. Open Priority Tiers.
  2. Look at the six tier cards at the top, S to F.
  3. Scroll down the list. The toolbar stays in view.

Priority Tiers: the six tier cards S, A, B, C, D and F, then scrolling down the list with the toolbar staying at the top

See when each product first sold

Every product now has a First Sale Date: the first day it had an organic sale.

  • On the Dashboard it is a column. The cell shows the date and how many days have passed since.
  • On Priority Tiers the date sits next to each product, hovering it shows how many days it has been selling, and First sale date is a sort option. The date is also in the CSV export.

How to try it:

  1. Open Dashboard and switch to the ASIN view.
  2. Click Columns and add First Sale Date.
  3. Open Priority Tiers and pick First sale date in the sort dropdown.
  4. Hover a product’s date to see how many days it has been selling.

Dashboard: adding First Sale Date from Columns, then Priority Tiers sorted by First sale date with the days-selling tooltip

Image Change Performance: one page per product

Clicking a product under Changelog > Image Change Performance opens its own page: every main-image change on a timeline drawn over its sales, with an Impact analysis for the change you pick. A period that has not started yet shows Collecting… instead of an empty figure.

The list itself changed too:

  • It is sorted by gross profit over the last 60 days, so your biggest products come first. You can switch to newest change first.
  • It starts on the last 30 days of image changes. It used to cover a year.
  • A tooltip explains the sort, and the analysis opens on the date of the change you clicked.

How to try it:

  1. Open Changelog > Image Change Performance.
  2. Click a product in the list.
  3. Click a marked day on the timeline.
  4. Read the before and after under Impact analysis.

Image Change Performance: the list sorted by gross profit, clicking a product to open its timeline over sales, then scrolling its Impact analysis

Listing Guard: alerts when someone takes your Buy Box

Listing Guard watches your listings and alerts you when something changes that you did not change. It is only switched on for some accounts.

  • Buy Box and sellers, as they happen: who holds the Buy Box, at what price, how many sellers there are and who they are. You can name the seller you expect to win.
  • Listing content, once a day: title, brand, images, bullets and description.
  • Alerts appear in the Alerts tab, where you clear them, with a graph of Buy Box held %, average Buy Box price, seller count and changes per day over 7, 30 or 90 days. The Log tab keeps every change.
  • Slack, Discord or Telegram: set up a channel once in the Channels tab, test it, and pick it on any tracker. Messages include the product image and the seller’s store name.
  • Track many products at once: pick ASINs from your catalog, paste a list or upload a CSV, and one tracker is created per ASIN.

Combined Views also show one alert feed across all their stores.

How to try it:

  1. In the sidebar, open Listing Guard.
  2. Click + New tracker, pick a few ASINs and a channel, and save.
  3. Open the Alerts tab to see the alert feed.
  4. Clear an alert with the X on its row. The Log tab keeps it.

The Alerts tab has changed since this release. It no longer has the graph, and open alerts are grouped by tier, as the recording below shows.

Listing Guard: creating a tracker for one product picked from the catalog, the tracker appearing at the top of the Tracking tab, then the Alerts tab with open alerts grouped by tier

Improved

  • The header shows whether your data is current. The chip at the top reads Up to date or Data delayed, and opening it shows the date your sales data runs through, instead of process activity. Stores that showed “Syncing…” forever now show their real state.
  • Parent ASIN figures are the sum of their children, grouped under each child’s current parent. A family Amazon moves to a new parent no longer splits across the old and new one. Parent sessions and page views are now the total of the children, so they can be higher than Amazon’s own parent figure.
  • Yesterday’s sales are complete about 3 hours earlier, around 11:15 UTC instead of 14:15 UTC.
  • Ad Spend and Ad Sales tooltips show Ad ACOS next to Total ACOS, on the Dashboard columns.
  • Days-of-stock columns count MCF orders in the sales rate, and their tooltips show MCF units and orders.
  • The Sales card compares like with like on Previous Year: organic sales against last year’s organic sales, not settled sales.
  • Changelog > Asin Changes has Changes (30d) and Last change columns, sortable change log columns and an Impact analysis panel.
  • Product Line Settings and Category Settings (Dashboard Setup) import from a CSV, and the ASIN picker shows which group an ASIN is already in.
  • Combined Views put several stores, across organizations, on one Dashboard and Priority Tiers page, picked from the header. Only switched on for some users.
  • Beta Features: Purchase Orders Freight gets search and a quick assign to container. Finance purchase orders get summary cards, a search bar that stays in the link, and a detail drawer for each PO line.

Fixed

  • Fee tiles were stuck at April 20 figures for every store. They update every night again. Canada and Mexico stores also stopped showing fees from other marketplaces and storage fees on stock held in another country.
  • Returns could count an order from another marketplace in its own currency as dollars, so 482 pesos became $482 of returns. Returns now only use orders from the store’s own marketplace.
  • Some days’ sales dropped to about a third once the day was a few days old. They keep their full value now.
  • Sales of newly listed SKUs were missing from the ASIN and Parent ASIN views, and many products had lost their names. Both are back.
  • Ad Units for Sponsored Products read 0, and Sponsored Display sales, orders and units read 0 on custom date ranges. Both are counted again.
  • Hourly Orders put evening orders on the next day. Orders after about 5 PM Pacific now count toward the day they were placed, so Yesterday matches the Dashboard.
  • Bulk bid or status changes on more than 1,000 keywords or targets failed with nothing applied. They go through now.
  • Totals by Week showed ACOS as 0%. It shows the real figure.
  • The Dashboard loading spinner covered the sidebar and header, so you could not leave the page while it loaded.
  • In dark mode, pinned table columns had a white glow along their edge.
feature improvement fix

Priority Tiers ranks your products by daily profit, and COGS imports keep your cost history

TL;DR: A new Priority Tiers page ranks every child ASIN by net profit per day, Image Change Performance shows what a main-image change did to sales, and COGS imports now keep your cost history.

Priority Tiers: every product ranked by net profit per day

Priority Tiers is a new page in the sidebar, right under Dashboard. It takes your net profit over the last 30, 60 or 90 days, divides it by the number of days, and puts each child ASIN in a tier:

Tier Net profit per day
S+ $1,000 or more
S $300 to $999
A $100 to $299
B $35 to $99
F under $35, including losses
  • Tier cards at the top show how many ASINs are in each tier and their combined profit per day. Click a card to jump to that tier, and click a tier’s header to fold it away.
  • Each product row shows net margin, net profit for the window and profit per day. When we have your inventory, it also shows days of stock at Amazon, days of stock including 3PL, inventory value and COGS per unit. Hover inventory value for the unit split between Amazon and 3PL, and COGS per unit for the average product cost, shipping and tariff behind it.
  • Search by product name, ASIN or SKU, sort by profit per day or inventory value, and Export the list as a CSV.

The Dashboard also has a new Tier column in the Profit group, using the same bands over the dates you pick. There the lowest band is labelled C instead of F.

How to try it:

  1. Click Priority Tiers in the sidebar.
  2. Pick 30d, 60d or 90d.
  3. Click a tier card to jump to that tier.
  4. Hover a product’s inventory value or COGS per unit.
  5. Click Export to download the list.

The page has changed since this release. The recording below shows it today, with six tiers from S to F, a split by Child ASIN and Parent ASIN, and more columns per product.

Priority Tiers today: the tier cards and ranked products, switching to 90d and back to 60d, scrolling the list, hovering a product’s inventory value, then Export

Image Change Performance: what a new main image did to sales

A new page under Changelog lists every main-image change on your products from the last year, newest first, with the old and new image side by side.

  • Click View impact to compare the product before and after a date over 30, 14 and 7 days: sales, profit, conversion rate, CTR, ad CVR, sessions, units ordered and ad spend.
  • Set the Analysis date to the day the image changed. The comparison is measured from that date.
  • Pick the figures you want under Metrics.
  • Click a thumbnail to see the old and new images full size.

How to try it:

  1. Open Changelog > Image Change Performance.
  2. Find a product, and note the date of its change.
  3. Set Analysis date to that date.
  4. Click View impact to see the before and after.

The page has changed since this release. The recording below shows it today, with a change calendar at the top, a date range and sort for the list, and an Open timeline link on each product in place of the Analysis date.

Image Change Performance today: opening it from Changelog, narrowing the list to the last 3 days, then opening a product’s before and after main image

COGS imports add to your cost history instead of rewriting it

Until June 15, importing a COGS CSV replaced each SKU’s whole cost history with the new cost. Profit for past dates was then recalculated with that new cost. Now an import adds a new dated cost, and earlier costs stay on their dates.

  • Add a start_date column to say when each cost starts. Without it, the cost starts on the import date.
  • tariff_cost and start_date now appear in the import dialog as optional columns.
  • Costs written as $2.18 or 1,234.56 are read correctly. They used to be saved blank while the import still said it worked.
  • A value that can’t be read stops the import, and the message lists the rows to fix. Nothing is saved until the file is clean.
  • Only .csv files are accepted. An Excel file used to be read as text and save one empty row. Save your spreadsheet as CSV first.

How to try it:

  1. Open Dashboard Setup > COGS.
  2. Click Import Costs and check the required and optional columns.
  3. Upload a CSV with a start_date column on each row.

Opening Dashboard Setup > COGS and clicking Import Costs, where the dialog lists the required columns and the optional tariff_cost and start_date

Hourly Orders: export today’s orders for the whole store

The Export button on Hourly Orders is now a menu. Besides the ASIN you searched, you can download today’s units and sales for every product in the store:

  • Child ASINs: one row per ASIN.
  • Parent ASINs: one row per parent.
  • Both: each ASIN with its parent.

“Today” follows your store’s time zone.

How to try it:

  1. Open Hourly Insights > Hourly Orders.
  2. Click Export.
  3. Pick Child ASINs, Parent ASINs or Both.

Opening Hourly Insights > Hourly Orders and clicking Export, which offers Child ASINs, Parent ASINs and Both

Dashboard: graphs follow your dates and search, and more detail on hover

  • By Week and By Month graphs cover the dates you pick. They used to show only the last 8 weeks or 3 months.
  • Graphs for ranges starting more than 90 days ago follow your search. They used to plot the whole store while the table showed only the ASIN you searched.
  • Hover Total Inventory to see Available, the three kinds of Reserved, Inbound and 3PL stock, plus the unfulfillable units that aren’t counted.
  • Hover Ad Spend to see that row’s Total ACOS.
  • Parent rows show how many children they have under the product name.

How to try it:

  1. Open Dashboard and pick a range of several months.
  2. Switch the graph to By Week or By Month.
  3. Search an ASIN and check that the graph changes with the table.
  4. Hover a Total Inventory cell, then an Ad Spend cell.

Dashboard graph: picking This year as the date range, switching the graph to By Week so it covers the whole range, searching a parent ASIN so the graph and the table both narrow to it, then hovering a Total Inventory cell and an Ad Spend cell

Improved

  • Beta Features > Freight Processes > Purchase Orders Freight has an Export CSV button. SKU and ASIN are now read from the QuickBooks line descriptions. These pages moved into Beta Features later (see the July 31 note).
  • Beta Features > Freight Processes > Purchase Orders Diff pages through long lists and tells you when an update has been saved.

Fixed

  • Campaign bulk actions failed with “Error applying bulk actions!” whenever they touched a Sponsored Brands campaign. They go through now.
  • Sponsored Display campaigns showed spend but 0 sales, orders and units after Amazon changed its report format. They are counted again.
  • Dashboard figures that disagreed or went missing:
    • Products that moved to a new parent now sit under the same parent on the SKU, ASIN and Parent tabs.
    • Product images and names no longer disappear from the table.
    • Inventory and 3PL columns and the CSV export no longer show 0 on custom ranges.
    • SKUs ending in -2 or -3 no longer have their 3PL stock added to the base SKU.
    • The FBA Pick & Pack line in the profit tooltips no longer reads $0.
  • Stores outside the US on a North America account counted returns from other marketplaces. A Canada store could show about 14 times its own returns. Each store now counts only its own.
  • Unticking every metric under the Dashboard graph plotted all of them. It now clears the graph.
  • A newly connected store’s Dashboard stayed empty until its first nightly refresh. It now fills in during setup.
  • Create Campaigns: loading suggested keywords for several ASINs stopped at the first Amazon rate limit. It now retries and loads the rest.
feature improvement fix

A Changelog of your listing edits, marked on the Dashboard graph

TL;DR: A new Changelog page records every change to your Amazon listings, the Dashboard graph marks the days they happened, and column headers explain each metric when you hover them.

Changelog: every edit to your listings, day by day

Changelog is a new group in the sidebar. It keeps a history of what changed on each of your products’ Amazon listings, so you can tie a jump or drop in sales to the edit behind it.

  • Your products are tracked for you. Every child ASIN in your daily data is added automatically, and each listing is checked about once a day.
  • What it records: title, brand, price, images, bullet points, dimensions, attributes, color, size and material. Price is the list price on the catalog listing, not the Buy Box price. Selling Price is tracked separately.
  • The graph counts changes per day for each field. Hover a day for the list of changes, and click it to open everything that changed that day.
  • Click a product title for its full history: each change with the old and new value, and a graph of price and selling price over time.
  • + Add ASIN tracks a product that isn’t picked up automatically. Use the Status toggle to pause one, and the trash icon to remove it. Adding and removing need permission to edit.

Search by ASIN, parent ASIN or title, and pick a date range at the top. The graph needs a child ASIN or a full product title.

How to try it:

  1. Open Changelog > Asin Changes.
  2. Type a child ASIN in the search box.
  3. Hover a day on the graph, then click it to see that day’s changes.
  4. Click the product title for its full history.

The recording below shows the page as it is today.

The Changelog today: searching a child ASIN, opening one day’s changes, then the product’s full history with old and new images side by side

Dashboard: listing changes marked on the graph

Orange dots along the bottom of the Dashboard graph mark the days your listings changed. The same changes are recorded on the Changelog page.

  • Hover a dot to see that day’s figures with the list of changed fields, up to five, plus Show rest for more.
  • Click a dot to open every change from that day on the Changelog.
  • Search an ASIN to show only that product’s changes. With no search, the dots cover all your products.

How to try it:

  1. Open Dashboard.
  2. Look for orange dots along the bottom of the graph.
  3. Hover one, then click it to open that day’s changes.

The recording below shows the Dashboard today, which has an ASIN Changes switch above the graph to show or hide the markers.

The Dashboard graph today with change markers along the bottom, hovering one to show the day’s Change list, then clicking through to every change from that day

Dashboard: hover a column header to see what it means

Hover a metric column header in the Dashboard table for a one-line definition of that metric. Click Learn more in the tooltip to open a side panel with how it’s calculated and notes on how to read it.

How to try it:

  1. Open Dashboard.
  2. Hover a column header, such as Net Sales or Ad ACOS.
  3. Click Learn more to open the side panel.

Hovering the Net Sales column header to show its definition, then clicking Learn more to open the side panel

Hourly Orders: one search box for parent and child ASINs

  • Type any ASIN into Search by ASIN. Hourly Orders works out whether it is a parent or a child, so the separate Child ASIN / Parent ASIN choice is gone.
  • The product appears above the graph with its image, name and a Parent ASIN or Child ASIN badge. For a parent, pick one of its children from Child ASINs.
  • Today and the comparison days cover the same hours. “Today through 3 PM” is compared with yesterday, last week and the other days up to 3 PM too, in your store’s time zone.
  • Switching between child ASINs shows the right graph. It sometimes kept showing the previous ASIN, and the child list could show the same ASIN twice.

How to try it:

  1. Open Hourly Insights > Hourly Orders.
  2. Type a parent ASIN in Search by ASIN.
  3. Pick a child from Child ASINs.

Hourly Orders: searching a parent ASIN, picking one of its children from Child ASINs, then the comparison of today with other days up to the same hour

Targets: placement bid increases, and edit one bid in place

These changes are on Analytics > Targets (Keywords & Products), which members with full access to the store can see.

  • A new Placement increase % column shows each target’s bid increases by placement, for example “50% Top of search” and “20% Product pages”.
  • Edit one bid without the bulk menu. Hover a bid and click the pencil to open the Adjust Bid window for that target only. Needs permission to edit.
  • Ad Group ID and Ad Group Name are links. They open Analytics > Ad Groups in a new tab, filtered to that ad group.
  • Pausing or enabling a target shows the new status right away.

How to try it:

  1. Open Analytics > Targets (Keywords & Products).
  2. Find the Placement increase % column.
  3. Hover a bid and click the pencil to change it.

The recording below shows the page as it is today. The sidebar item is now Targets (Keywords & Products), and since September 4 the pencil edits the bid in the cell instead of opening the Adjust Bid window.

Opening Analytics, then Targets (Keywords & Products) from the sidebar, pointing at the Placement increase % column with 50% Top of search and 20% Product pages, then hovering a bid, clicking the pencil, typing a new bid in the cell and saving it

Custom Dashboards: data labels, saved presets and a better products table

Custom Dashboards is a limited preview. Only accounts with it turned on see Custom Dashboards under Dashboard in the sidebar, and these changes are only for them.

  • Chart widgets have a settings menu (the gear icon) with Show data labels, which writes the values on line and area charts. Large numbers no longer overflow the widget.
  • Apply a saved preset to one widget from Apply Preset in the widget’s search menu.
  • The products table widget adds a search box and Image and Parent ASIN columns. Hover a long product name to read all of it.
  • Relative ranges such as Last 7 days roll forward each day instead of staying on the dates they were saved with.

How to try it:

  1. Open Dashboard > Custom Dashboards.
  2. Click the gear on a line or area chart widget and tick Show data labels.
  3. Open a widget’s search menu and pick a preset under Apply Preset.

A custom dashboard: turning on data labels from a chart widget’s gear menu, applying a saved filter from Apply Preset, then scrolling the products table with its Image and Parent ASIN columns

Improved

  • On screens narrower than 1024px the sidebar collapses to icons. Hover a group to open its pages in a menu next to it. The Dashboard controls wrap onto a second line, and the summary cards page through correctly.
  • Adding a negative that already exists now says so in plain words, for example “Already added as a Negative Exact keyword in this ad group”, instead of Amazon’s raw error.
  • Estimated Payout is no longer a Dashboard graph metric or a Custom Dashboards chart metric. Use the Payout Estimated (After Ad Spend) column in the Dashboard table instead.

Fixed

  • Some accounts could only see the Billing page. It happened on older plans, and on accounts that had paid but had an earlier failed invoice. They can use the app again.
  • Some ad actions could fail: undoing added negatives, bulk bid and status changes on Targets, and Ad Boost and Revert Boost in the Task List. They now use Amazon’s current API.
  • The Hourly Orders link on Dashboard parent rows now opens Hourly Orders for that parent ASIN.
  • The Set Custom button on the Dashboard date picker was hidden behind the table. It now shows above it.
deprecation feature improvement fix

Payout Estimated (After Ad Spend) replaces Estimated Payout, and custom calculations lose most of their metrics

TL;DR: Payout Estimated (After Ad Spend) replaces the Estimated Payout column, custom calculations lose about half their metrics, a failed payment keeps you on the Billing page until it is paid, and the Dashboard gains Sales Discount and Net Sales columns.

Removed: the Estimated Payout column and filter

Since April 29, the Dashboard no longer has an Estimated Payout column or an Estimated Payout filter. Payout Estimated (After Ad Spend), described below, replaces them.

  • Who is affected: anyone who had Estimated Payout in their table or filtered on it.
  • What happens: the column drops out of your table on its own, with no error. A filter on it may stay in your filter list without a name. Remove it.
  • What to do: click Columns above the Dashboard table and tick Payout Estimated (After Ad Spend).

The recording below shows the Columns list today, which is now grouped by topic.

Opening Columns above the Dashboard table and scrolling the list, where Payout Estimated (After Ad Spend) sits under Profit and Estimated Payout is gone

Custom calculations: 39 metrics removed, and some saved formulas stop applying

Custom calculations let you replace the built-in formula for figures such as Net Profit, ACOS or ROI in the Dashboard’s monthly and weekly totals. You reach them from the pencil next to Gross Profit when you click More on a summary card. Since April 17 they read from a new data source, and only 41 of the 80 metrics carried over.

  • Removed metrics include Buy Box %, Total Inventory, Inbound Inventory, Units Refunded, Refund Rate, Units Cancelled, All Fees and each individual FBA fee, such as storage, long-term storage, removal, disposal and inbound fees.
  • A saved calculation can stop applying without any error. This happens when it uses a removed metric, or one whose stored name changed. That figure then disappears from your monthly and weekly totals instead of showing 0 or an error.
  • New calculations can’t be built right now. The Metric list in the calculation window is empty.
  • Who is affected: accounts that saved a custom calculation before April 17.
  • What to do: if a figure is missing from your monthly or weekly totals, delete the custom calculation for it. The Dashboard then shows the standard formula again.

How to check:

  1. Open Dashboard.
  2. Click More on any summary card at the top.
  3. Click the pencil next to Gross Profit.
  4. Look through your saved calculations and delete any whose figure no longer appears in your totals.

Clicking More on the Last 7 days card, opening Profit, then the pencil next to Gross Profit, which opens Custom Calculations and its Create Calculation window

A failed payment now keeps you on the Billing page until it is paid

If your subscription payment fails, the app now shows only the Billing page, for everyone in your organization, until the invoice is paid.

  • A red button in the header reads Subscription Expired and shows how many days are left before suspension. Click it to charge the card on file.
  • The Billing page shows a Payment overdue card with the same countdown and a Pay now button.
  • After 30 days unpaid, the account is suspended. We stop downloading your Amazon reports and your dashboards stop updating. The header button then reads Account Suspended.
  • Paying restores everything at once. Downloads and dashboards pick up again.

Where to look: Organization > Billing, or the red button at the top of any page.

The recording below shows the Billing page as it is today. Since October 2 the button and the card read Payment failed, the days left show when you hover the button, and an unpaid account is suspended after 5 business days and canceled, with its data deleted, after 30.

Opening the Dashboard with a payment overdue, which shows only the Billing page, hovering the red Payment failed button in the header for the days left before suspension, then the Payment failed card with the same countdown, and clicking Pay now, which reopens the Dashboard

Payout Estimated (After Ad Spend): what Amazon pays you after ads, fees and returns

A new Dashboard column estimates what reaches your bank for each product and date range. It takes Net Sales, then:

  • subtracts Ad Spend
  • subtracts Amazon fees: referral, FBA and closing fees
  • subtracts estimated storage fees
  • subtracts the value of returns
  • adds back the referral commission Amazon returns on refunds

It works on every date range, on custom ranges and with Show Previous. New table layouts include it. If you have a saved layout, add it from Columns.

Hover a cell for the breakdown. It lists the referral fee and the FBA Pick & Pack fee but not closing fees, so for products with closing fees the lines add up to slightly more than the value in the cell.

How to try it:

  1. Open Dashboard.
  2. Click Columns and add Payout Estimated (After Ad Spend) if it isn’t there.
  3. Hover a value in that column.

Hovering the Payout Estimated (After Ad Spend) column header, then a cell to show its breakdown from Net Sales down to Refund Admin Fee

Sales Discount and Net Sales columns

  • Sales Discount is what promotions and shipping promotions took off your sales.
  • Net Sales is Sales minus Sales Discount. Hover a Net Sales cell to see the sum.
  • Hover a Sales Discount cell to see it as a share of sales.

Both can also be plotted on the Dashboard graph.

How to try it:

  1. Open Dashboard.
  2. Click Columns and add Sales Discount and Net Sales.
  3. Hover the Sales Discount and Net Sales cells of a product that ran a promotion.
  4. Under the graph, open the metric list and pick Net Sales.

Hovering a product’s Sales, Sales Discount and Net Sales cells in turn, ending on Gross Sales minus Discount equals Net Sales

Custom Dashboards: saved filters and comparisons on charts

Custom Dashboards is a limited preview. Only accounts with it turned on see Custom Dashboards under Dashboard in the sidebar, and these changes are only for them.

  • Save the filters you set on a dashboard under a name in Saved Filters, then reload or delete them later.
  • Chart widgets have a Compare menu that overlays Yesterday, Last Week, Last Month or Last Year on the chart.
  • Older saved dashboards open again. Some used to fail to load.

How to try it:

  1. Open Dashboard > Custom Dashboards.
  2. Set a filter, then click Save next to Saved Filters and name it.
  3. On a chart widget, open Compare and pick Last Week.

A custom dashboard: adding a Child ASIN filter, saving it as a preset, then comparing the Daily Sales chart against Last Week

Improved

  • Hourly Orders shows an Orders graph next to Units and Sales, and hovering any hour shows the price per unit.
  • Hover Ad Spend or Ad Sales in the Dashboard summary cards to see Ad ACOS.
  • Group by Parent ASIN works on custom ranges that start more than 90 days ago. It used to be hidden.
  • The COGS and Net Profit tooltips list their parts. COGS shows product cost with shipping, and tariffs. Net Profit shows each cost it subtracts. Hover the value, not the label.
  • Adding a negative keyword that Amazon rejects tells you why, for example that it has more than 10 words or a hidden character from pasting, instead of a generic error.
  • The header shows Connection Expired or Sync Access Denied when Amazon access has lapsed for any connected Amazon account, not only the first one.

Fixed

  • Fees, profit and sales on past dates are more accurate.
    • FBA fees on past dates use the rate that applied on that date.
    • Items under $10 get Amazon’s 2026 low-price FBA rates.
    • Referral and FBA fees are no longer under-counted when Amazon’s report itemized them.
    • Re-processing orders no longer replaces final sales figures with provisional ones.
  • Refunds with Show Previous on showed earlier periods as negative. They now show as positive amounts, and a rise is red, like other costs.
  • The Dashboard header and filters stay in place when you scroll the table sideways.
  • Product names are no longer cut short when Amazon’s order report truncates them.
  • Zero values in profit and change columns showed as blank. They now show 0.
  • Analytics > Placements: changing the bid adjustment on the “Other on Amazon” row had no effect. It now applies.

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